Led the brand and digital presence of the national campaign end to end — from the big-picture strategy down to the details on the ground: authority-focused campaigns, paid media management, and content that drives action.
Built and led the entire digital operation from scratch — connecting environmental values with marketing and inspiring content that builds a large, loyal community, while managing paid budgets across 5 platforms in parallel.
From the initial concept to driving real foot traffic — turning the place's experience and atmosphere into creative stories that get people to visit, through video content and creator partnerships.
A mix of paid advertising, data analysis, and creative and AI tools — so every campaign is both creative and results-driven.
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